The widow of Navy SEAL sniper Chris Kyle, lashed out at NIKE’s decision to make Colin Kaepernick the face of their new “Just Do It” ad campaign.

In a blistering open letter placed on Facebook, Taya Kyle rips into the NIKE team.  It is a letter worth reading, and sharing.

Here is the letter from Taya:

Nike, I love your gear, but you exhaust my spirit on this one. Your new ad with Colin Kapernick, I get the message, but that sacrificing everything thing…. It just doesn’t play out here. Sacrificing what exactly? A career? I’ve done that both times I chose to stay home and be with my kids instead of continuing my business climb… and it wasn’t sacrificing everything. It was sacrificing one career and some money and it was because of what I believe in and more importantly, who I believe in.

At best, that is all Colin sacrificed… some money and it’s debatable if he really lost his career over it. Maybe he sacrificed the respect of some people while he gained the respect of others. Or maybe he used one career to springboard himself into a different career when the first was waning. I don’t know. What I do know is, he gained popularity and magazine covers he likely wouldn’t have gotten without getting on his knees or as you say, “believing in something.” I’m also thinking the irony is that while I am not privy to the numbers, it’s likely he gained a lucrative Nike contract. So yeah… that whole “sacrificing everything” is insulting to those who really have sacrificed everything.

You want to talk about someone in the NFL sacrificing everything? Pat Tillman. NFL STARTING, not benched, player who left to join the Army and died for it. THAT is sacrificing everything for something you believe in.

How about other warriors? Warriors who will not be on magazine covers, who will not get lucrative contracts and millions of followers from their actions and who have truly sacrificed everything. They did it because they believed in something. Take it from me, when I say they sacrificed everything, they also sacrificed the lives of their loved ones who will never be the same. THAT is sacrificing everything for something they believe in.

Did you get us talking? Yeah, you did. But, your brand recognition was strong enough. Did you teach the next generation of consumers about true grit? Not that I can see.

Taking a stand, or rather a knee, against the flag which has covered the caskets of so many who actually did sacrifice everything for something they believe in, that we all believe in? Well, the irony of your almost leaves me speechless. Were you trying to be insulting?

Maybe you are banking on the fact we won’t take the time to see your lack of judgement in using words that just don’t fit. Maybe you are also banking on us not seeing Nike as kneeling before the flag. Or maybe you want us to see you exactly that way. I don’t know. All I know is, I was actually in the market for some new kicks and at least for now, I’ve never been more grateful for Under Armour.


  1. Love it. More people should do the same. We all know what she and Chris sacrificed. I stand with Taya and her family. If there are people who don’t know who she is or who her amazing husband was, then shame on you! Nike, never more!!

    • Yes your husband and millions of others are the true heroes! Why isnt their pictures posted on Nike! Just do it ..they sacraficed it all

  2. Excellently said I could not ge more ashamed of Nike. It’s bad enough that they employee slave Labor but to disrespect our country and those TRUE brave soldiers who RISKED everything and died for our rights of freedom, to disrespect them, is Disgusting. I will never look at NIKE the same, ever. I’m more then ashamed & disgusted with them.

  3. She said the words that I was thinking but couldn’t get out in such an eloquent fashion. Thank you for sharing this with us. I just shared her letter with everyone on my facebook page and I hope that they share it as well.

  4. Put this in your ad, Nike, to show you have a conscience which is far from what you have shown already!

  5. I respect Taya for the composure she expressed in her letter to Nike. She is the widow of a National Hero and true warrior. She knows only too well what it means to sacrifice everything. Her comments have my admiration and support. I saw a young man on TV this morning being questioned about what his response is to Nike’s actions. He ssaid he would not “burn” money. His plan is to gather up all his Nike gear and donate it to his local homeless shelter. He also said he would never purchase another Nike product again. I think he has two great ideas.

  6. Well said. Maybe Niki can start signing up Antifa supporters with covered faces and instruments of mayhem to draw more liberals, Democrats and Californian to purchase their products.

  7. I’m extremely upset at Nike – what the hell were you saying when you made the choice you did? I hope this move costs you way more than what you’re paying him! Having rejected the chance to show some respect for our military on numerous occasions, CK chose to thumb his nose at our troops, the fight they have given to keep our country free and protect all of us and our national symbol, the American Flag!
    He’s a huge disgrace but so are you!

  8. I dare say there are far more citizens in this country that are disappointed in NIKE.
    For me, NIKE has gone off the rails. The meani
    ng of ‘sacrificed’
    all is not true in this case. Sacrificing all means ‘ALL ‘, it means all….your life siSAL.
    You may CHIOSE to leave a job ,
    a job is not All. You have chosen to make a change in career, still able to take another breath, get another job and a new career.
    But to sacrifice all is a whole other thing.
    SACRIFICE ALL MEANS YOUR LIFE, without ability to start another career.
    Colin had mot sacrificed anything , he traded a footbal helmet and the high dollar salary he had for a high pay check and his face plastered on a kinds of printed media but he did NOT sacrifice anything.
    He has gained far more since his first KNEELING than he lost!

  9. Well spoken…..speechlesss over Nikes stupidity!! I hope they loose a bundle…since ” the love of money” is really the only thing that is important to them!!!

  10. Our School which supplies all our athletes with Nike products are no longer available, they switched to under armour yesterday.

  11. Right on girl! You are so right here. He’s sacrificed NOTHING! He’s just a spoiled rotten rich kid who threw a tantrum cuz he was being ignored! Sickening!

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