Trump is no stranger to rekindling the American economy, even when it comes to being the inspiration behind millions of anti-Trump protest signs, which led to skyrocketing office supply sales in January, according to a consumer goods report.
Bloomberg reported that NPD Group released data that showed a more than 30 percent increase in sales of low-dollar, political-sign-making supplies such as markers, fabric paint, and poster board in the week proceeding Trump’s inauguration and the Women’s March, which took place in more than 600 cities and boasted nearly 5 million global attendees.
It is estimated that Americans spent roughly $6 million on supplies. Sales of foam boards rose 42 percent while poster board grew 33 percent.
The report also stated that office supply retailers were in the midst of a 22-week sales slump when the unexpected surge occurred in January, and left many retail shelves sparse.
In the week before the inauguration, stores sold approximately one-third of the 6.8 million poster boards sold in January, said Leen Nsouli, director of industry analysis for office suppliers at NPD.
“You were seeing people use more traditional methods to express their thoughts, which was something that we hadn’t seen as much,” said Nsouli. In the past, “everything was always on the computer, on the phone. This was a really cool way to see it on paper, in pencil.”
CNN reported on inauguration day that many retailers were struggling to meet demand and “several stores were running out of poster boards.” One source who was interviewed by CNN said, “A lot of people were waiting around and looking for poster boards. There’s a lot of demand. People were getting creative.” Some protesters even resorted to repurposing boxes as signage for the Women’s March.
Office depot at Connecticut and T completely sold out of poster board. “The Women’s March bought up everything,” shop worker said. pic.twitter.com/cipx53j8Kj
— Will Parker (@_willparker_) January 19, 2017
In light of ongoing demonstrations being planned and the volatile political atmosphere inspiring activists to get creative with their signs, office supply retailers are now bracing for demand and stocking up on all sign-making goods, said Nsouli.
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