Apple co-founder retaliates against Facebook with personal decision

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Steve Wozniak, co-founder of Apple, reportedly announced in an email to USA Today that he is shutting down his Facebook account over the social media giant’s worsening privacy crisis.

“Users provide every detail of their life to Facebook and … Facebook makes a lot of advertising money off this,” Wozniak stated, announcing his departure from Facebook.

The Associated Press reported Monday morning:

In an email to USA Today, Wozniak says Facebook makes a lot of advertising money from personal details provided by users. He says the “profits are all based on the user’s info, but the users get none of the profits back.”

Wozniak says he’d rather pay for Facebook. He says “Apple makes money off of good products, not off of you.”

USA Today further reported:

Wozniak is one of the prominent users who have called it quits. On Sunday, he deactivated his Facebook account after posting the following message: “I am in the process of leaving Facebook. It’s brought me more negatives than positives. Apple has more secure ways to share things about yourself. I can still deal with old school email and text messages.”

In an email to USA TODAY, Wozniak said he was taken aback by the extent of Facebook’s data collection when he changed and deleted some of his information before deactivating his account. 

“I was surprised to see how many categories for ads and how many advertisers I had to get rid of, one at a time. I did not feel that this is what people want done to them,” he said. “Ads and spam are bad things these days and there are no controls over them. Or transparency.”

Still, breaking up with Facebook isn’t easy. Wozniak chose not to delete his Facebook account. He didn’t mind bidding farewell to his 5,000 Facebook friends, many of whom he says he doesn’t know. But he didn’t want to give up his “stevewoz” screen name.

“I don’t want someone else grabbing it, even another Steve Wozniak,” he said.

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