Companies who have counted on revenue from processed foods for years are now struggling as demand for their products has eroded.
Customers no longer want the same old boxed Hamburger Helper and Aunt Jemima pancake mix, according to a new Wall Street Journal report.
The food giants are losing business from both ends of the spectrum. While some shoppers are seeking to save money by buying less expensive store brands, other high-end customers are ditching processed foods for more fresh foods and those with fewer artifical ingredients.
Shoppers are bypassing the prepackaged, frozen, and microwave meals for the real stuff. One shopper in Houston explained that the ingredients in Kraft cheese “don’t seem real,” and she prefers to buy cheese made by an Oregon dairy instead.
Big brands are trying to catch up by changing their products, such as cutting out sugar and fat, and removing artificial food dyes, but some haven’t reacted quick enough, as shoppers have already moved over to smaller brands who are focused on using more natural ingredients.
This is a smart move as America becomes more obese. Most health issues including diabetes, heart disease and cancer can be prevented with healthier diets.
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