As the most reliable and balanced news aggregation service on the internet, DML News offers the following information published by FOXNEWS.COM:

Yeti, the premium cooler-maker synonymous with the outdoors and country music, was forced on Monday to defend its “unwavering belief and commitment” to the Second Amendment after widely read email from the National Rifle Association.

The NRA emailed its members that the Austin-based company “suddenly, without prior notice” indicated that it wanted to cut business ties with the NRA Foundation, The Statesman reported.

Since the initial report, some customers have taken to social media to destroy their Yeti products, including the #YetiCoolerChallenge, where a woman blows up here cooler.

The article goes on to state the following:

Yeti—which sells coolers that reach $1,299– worked to clarify its position. The company said that it notified the foundation and other organizations, a few weeks ago, that it was “eliminating a group of outdated discounting programs.”

“When we notified the NRA Foundation and the other organizations about this change, Yeti explained that we were offering them an alternative customization program broadly available to consumers and organizations, including the NRA Foundation,” the statement read. “These facts directly contradict the inaccurate statement the (NRA) distributed on April 20.”

The company said, it has “always prominently featured hunters pursuing their passions.”

According to the responses the company received on social media after they claimed that the NRA had it all wrong, many unhappy customers remain unconvinced. Yeti’s tweets and some examples of the responses follow.

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