Beer giant Anheuser-Busch is under fire for its scheduled immigration-themed Super Bowl commercial.
Entitled “Born the Hard Way,” Anheuser-Busch’s newest advertisement highlights its founder Adolphus Busch’s relocation from Germany to the United States.
A week following President Donald Trump enacting his temporary suspension of Muslim immigration into law, Anheuser-Busch released its most recent advertisement chronicling the immigration of the company’s founder. Advertising Budweiser specifically, Anheuser-Busch features Adolphus Busch’s separately harsh run-ins with Americans.
The commercial opens with a man in a bar sternly telling Busch, “You don’t look like you’re from around here.”
You can watch the commercial below:
Earlier today, notable conservatives voiced their disdain for the commercial on Twitter.
Dear Budweiser, your immigrant founder came here to make beer, not bombs (so spare me the heavy handed ad) – https://t.co/TPqS5AFPLi
— Stacey Dash (@REALStaceyDash) February 2, 2017
Budweiser Debuts Super Bowl Ad, and Its Politically Charged Message Has Americans Speechless… https://t.co/lq5QPFjHeA
— Sarah Palin (@SarahPalinUSA) February 1, 2017
— Mark Dice (@MarkDice) February 1, 2017
In response, Anheuser-Busch released the following statement:
“We created the Budweiser commercial to highlight the ambition of our founder, Adolphus Busch, and his unrelenting pursuit of the American dream. This is a story about our heritage and the uncompromising commitment that goes into brewing our beer.”
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