A San Antonio mattress company stirred up a hornet’s nest of nationwide public outrage Thursday after airing a “Twin Tower mattress sale” commercial.
Just days before the 15th anniversary of the deadly terror attacked that killed almost 3,000 people, Miracle Mattress in San Antonio aired a 20-second commercial showing three sales people standing in front of two tall stacks of mattresses.
They announce the sale, as if the attacks on the Twin Towers is something to celebrate. Two men fall back into the two piles of mattresses, causing them to both fall over. The woman shrieks as the towers fall, then says, “We will never forget.”
The video of the commercial was shared on the KSAT 12 News Facebook page by Jenee Lewis Thursday morning, and it has been viewed over 100,000 times. Americans from across the nation have expressed outrage and disgust, and called for a boycott of the store.
This is absolutely disgusting! Way to make a mockery of the thousands of people who died in 9/11 plus the thousands of military service members who have died since.
I am in disbelief at how incredibly disturbing not to mention offensive this video is. Shame on these people for accepting to shoot this, and shame on this business.
This video is a slap in the face to the men and women who lost their lives that horrible day. People like myself and my brothers and sisters deserve better. Making a sales pitch off of a tragedy you should be ashamed of yourself.
Well I think you just lost not only your 9/11 sales, but your sales in general. It’s time to board up those windows, because I doubt you’ll be in business much longer
Miracle Mattress posted this statement on their facebook page:
The owner, Mike Bonanno, posted a public apology letter, saying he had just been made aware of the video produced by his San Antonio team, and that it was done without his knowledge or approval.
Bonanno agreed the video was tasteless and disrespectful to the families and those who lost their lives on 9/11 and said he is deeply sorry. He said the employees would be held accountable for their actions.
From the comments being posted to the company’s facebook page, the apology hasn’t done anything to calm the public’s outrage over the commercial.
KSAT 12 News said they tried to visit the business just off Northwest Loop 410, but its doors were locked and no one was seen inside.
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