Amid the social media campaign to “#BoycottNRA,” a private banking company and a car rental chain have announced that they are separating themselves from their association with the National Rifle Association.

The First National Bank of Omaha in Nebraska issued a statement Thursday, declaring that it will not renew its contract to provide the NRA Visa card, according to spokesman Kevin Langin.

“Customer feedback has caused us to review our relationship with the NRA,” Langin said.

Enterprise car rental company announced Thursday that it would no longer offer a discount for members of the NRA from any of its three brands. Twitter accounts for Enterprise, Alamo and National tweeted late Thursday, “All three of our brands have ended the discount for NRA members. This change will be effective March 26.”

In support of the #BoycottNRA effort, the website ThinkProgress had listed the bank and the rental car company as entities that support the NRA, noting that First National Bank offered two NRA credit cards, each with a $40 bonus. The bank promoted the bonus as “enough to reimburse your one-year NRA membership!” Enterprise offered NRA members “an unspecified discount.”

Rental car companies that also appear on the ThinkProgress list include Hertz, Avis and Budget.

The Twitter hashtag “#BoycottNRA” became popularized following the Valentine’s Day school shooting in Florida that left 17 people dead, the Daily News reported. Gunman Nikolas Cruz used an AR-15 semi-automatic rifle to perpetrate the attack, which he legally purchased when he was 18.

According to one expert, the decision to cut ties with the NRA represents a risk for the First National Bank of Nebraska.

“Many will applaud the move, but NRA members are famously loyal and the organization has shown itself as being very good at mobilizing its members,” said Matt Schulz, a senior industry analyst at CreditCards.com. “However, banks are in the business of managing risks of all kinds, and First National clearly sees this as one they’re willing to take.”

The backlash from NRA supporters and members has begun.