Ivanka Trump’s star is on the rise in China. The 35-year-old business woman’s popularity is higher than ever and businesses are exploiting it at a rapid pace.
Ivanka Trump, President Trump’s daughter and advisor, is widely respected. In a rare feat, her intellect and poise have all earned her bipartisan support in the United States, but in China, Ivanka is big business.
Dozens of Chinese businesses have latched on to the strong equity of the Ivanka Trump brand by attempting to trademark variations of her name. According to The Australian, more than 250 applications for “Ivanka” trademarks have been submitted to authorities in Beijing just since November 2016.
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It’s not just Ivanka’s brand that has found copycats, it’s also her “look.” Women in China are flocking to plastic surgeons to copy the features of First Daughter Ivanka Trump. “Women admitted to spending as much as $90,000 for cosmetic surgery to get the so-called Ivanka look,” The Daily Star reported.
There’s even a name for the new boom in plastic surgery, the “Ivanka Effect.” A medical expert in China, Li Yunxing said young women are lusting over Ivanka’s features. “Young women here want Ivanka’s big eyes, her pretty nose and lips, and her flawless figure. Her facial features, disposition, and appearance are perfect, no matter whether they are judged by the beauty standards of the East or West.”
No word from Ivanka’s representatives on the status of challenging these trademarks.
H/T: The Australian
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