China Getting in On Global News

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China announced they will be “launching” a China Global Television Network to “re-brand” themselves.

According to an announcement on Friday night, China Central Television (CCTV), Beijing’s largest TV network, will implement a new global media platform on New Year’s Day in an attempt to “re-brand” themselves with people overseas.

The new network will be multi-lingual and feature six TV channels, along with a global new media agency.

China has begun a number of “soft power” initiatives to expand its influence abroad, which will also include many English-language media outlets.

H/T: Yahoo







 

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