Customers wanting to buy a pair of $79 yoga pants on Patagonia’s website have been bombarded with a political activist campaign against President Donald Trump’s administration.
The outdoor clothing company’s CEO, Rose Marcario, vowed back in June that she would pledge her clothing company to the “resistance” of Trump, in response to President Trump’s announcement in April that he would roll back President Obama’s confiscation of millions of acres of state lands, designating them “national monuments.”
Despite the fact that the land is still under control of the federal government, Marcario is claiming that Trump “stole” the land.
“The president stole your land,” announced a large black banner on the Patagonia website before it was apparently removed. According to a report in The Washington Free Beacon Tuesday morning, the banner instructed Patagonia’s customers to “take action” against the Department of the Interior’s decision to reduce the size of two federal monuments and create three new ones.
Bears Ears in Utah, which has been a monument for less than a year, is one of those affected. Former President Barack Obama unilaterally seized 1.35 million acres for the monument on Dec. 28, 2016, just weeks before leaving office. During his presidency, Obama designated more than two times as many acres as federal land than all other presidents combined.
News reports that Secretary of the Interior Ryan Zinke recommended Trump reduce the monument designation of two of these “national monuments” in August likely caused the Patagonia CEO to step up her game.
“In an illegal move, the president just reduced the size of Bears Ears and Grand Staircase-Escalante National Monuments,” Patagonia states on its website. “This is the largest elimination of protected land in American history.”
Patagonia goes on to falsely claim that the administration will sell the land.
“The Department of the Interior said the land formerly designated as a national monument would remain under federal control. The administration has reduced the size of the monument designations, which will lift strict federal restrictions on the land, though the federal government will still own it,” according to the Free Beacon.
“History shows that when the federal government grants, sells, or otherwise gifts federal land to states, 70 percent of the land is sold to private interests, jeopardizing public access,” Patagonia stated. “States have different rules for land management, and private lands are often not accessible to the general public, meaning the transfer of federal lands to private hands could impact outdoor activity and access.”
“This is not true,” the Department of the Interior said. “The Secretary adamantly opposes the wholesale sale or transfer of public lands.”
The department went on to explain that the Antiquities Act only allows federal land to be reserved as a national monument. “Therefore, if any monument is reduced, the land would remain federally owned and would be managed by the appropriate federal land management agency, such as the BLM, U.S. Forest Service, U.S. Fish and Wildlife Service, or the National Park Service (NPS),” they added.
Patagonia has been using a blog post that accused Trump of lying–in his announcements on Bears Ears and Grand Staircase-Escalante–to state their case, which is riddled with inaccuracies.
— Natural Resources (@NatResources) December 8, 2017
“Patagonia is lying to you,” the House Natural Resources Committee shot back in a tweet. “A corporate giant hijacking our public lands debate to sell more products to wealthy elitist urban dwellers from New York to San Francisco.”
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