DML Daily Letter to the President (23)

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Dear Mr. President:
As you know, I explored the idea of running for office myself in 2016, and the polls run by Fox News and the Arizona GOP showed a ton of promise for my potential candidacy (Fox viewers voted 88% in my favor). Ultimately, I decided it just wasn’t my time.

Like you, I offered a much different approach to politics, and as an entrepreneur I had solid solutions for spurring the economy. One of my plans, as outlined on my DML2016 website, was to initiate a nationwide apprenticeship program.

Unlike yourself, I failed to graduate from college, and understand that grabbing a diploma is not for everyone. For example, in my early 20’s I worked in an apprenticeship style position to learn about computers. After one year of learning on the job, I left the company and started my own computer business. Eventually, I employed more than 200 Americans.

More importantly, with regard to your apprenticeship program, I need to address what I saw today and why it’s a problem.

With all due respect, as I was watching and applauding your press conference, I couldn’t help but recognize how terrible a job your communications team is doing, and I urge you to make some changes real soon.

You say the media unfairly paints you as a racist and anti-female. Fair or not, because you are the president, perception is often mistaken as reality and thus, it is your communications team’s job to defuse the claim whenever possible. Today, they had a chance to do such a thing, but they failed you instead.

Instead of filling your podium with an array of American workers of all colors, it was filled with white people. Furthermore, the one middle-aged woman on stage was positioned behind your left shoulder in such a way that blocked her from the camera. It looked terrible, and I’m sure women far and wide took notice, as did Blacks, Hispanics, Asians, and Middle Easterners.

Little things can go a long way to defuse the negative headlines.

You may recall “Diamond and Silk,” the two African-American women who became part of your 2016 campaign. As you know, I created their names — “Diamond and Silk” — after discovering the sisters on YouTube.

I worked with them on their pro-Trump messaging and video styling prior to you or anyone knowing about them. Our first video went viral and you ended up calling them the next day. From there, I landed them spots on CNN, Fox, HLN, etc. Bottom line, they were a huge asset to your campaign!

Developing ideas like Diamond and Silk takes creativity and a general understanding for what people need and want to see and hear. Sadly, I don’t think that sort of creative thinking exists within your White House communications team.


Sent at 11:45am on May 15.
Letter 22

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