The social media platform that many have come to rely on as one of their main news sources – and that media publishers have come to rely on as one of the top methods of reaching their audiences – has just thrown the news in the back seat.
Facebook published an announcement last week, on Wednesday, June 29, stating they planned to make a series of changes to how information appears in their newsfeed. Posts from the people you are friends with will appear first, and posts from news publishers has been pushed back.
Facebook stated: Our top priority is keeping you connected to the people, places and things you want to be connected to — starting with the people you are friends with on Facebook. That’s why if it’s from your friends, it’s in your feed, period — you just have to scroll down. To help make sure you don’t miss the friends and family posts you are likely to care about, we put those posts toward the top of your News Feed.
Stating that they don’t pick which stories the world should read about, Facebook said they will match users with stories and sources they show the most interest in, and those they interact with the most.
In summary, the news stories that users comment on and share the most are the stories the world will see.
Facebook users are now less likely to see an original news story direct from a publisher, but if it is shared by their friends, the chances of that story being seen increase substantially.
STEPS YOU CAN TAKE TO ENSURE THAT YOUR FAVORITE PAGES REMAIN IN YOUR NEWS FEED:
- “Like” the page. Facebook.com/DMLDaily
- Click the arrow beside the “Liked” button, and check BOTH the “See First” and the “Notifications” options.
- Comment on the stories.
- Share the stories on your own Facebook page.
- Don’t wait for a story to appear in your newsfeed – make it a habit to go directly to your favorite pages each day. The more you purposely visit a page, that will also show Facebook that this is a priority to you.
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