Famous retailer removes boy and girl labels from clothing to avoid “reinforcing gender stereotypes”


Life used to be so simple.  If you had a penis, you were a man and you shopped in the men’s department for clothing.  If you had a vagina, you were a woman and thus, you shopped in the women’s section.  Same thing applied for little boys and girls, teens, and elderly people too.  There was no confusion; life was simple.

But now life is hard.  Really hard.  And that’s because there are some people who get insulted if and when they are identified as a man or woman simply because they were born with a penis or a vagina.  To avoid hurting the feelings of these people, some states are no longer requiring a driver’s license to show an M, or an F.  People can simply mark an X under the word gender.  Taking it a step further, one famous retailer is making it so nobody’s feeling are ever hurt again when shopping for clothing.

John Lewis, a major British retailer, has become the first clothing store to remove ‘boys’ and ‘girls’ labels from its children’s products to avoid “reinforcing gender stereotypes”.

The Daily Mail reports that the retailer is now labeling clothing for all children under 14 as “boys and girls” and “girls and boys” for items such as skirts, pink tunics, and dresses.

Head of the company’s  children’s clothing department said in a statement: “We do not want to reinforce gender stereotypes within our John Lewis collections and instead want to provide greater choice and variety to our customers, so that the parent or child can choose what they would like to wear.”

The company is reported to have consulted the campaign Let Clothes Be Clothes before making the decision.

The group said: “We believe John Lewis is the first high street retailer to remove its gender signs and labels. It’s fantastic news and we hope other shops and online retailers will now move in the same direction.”

Let Clothes Be Clothes has pushed for other retailers to drop what they perceive as “gender stereotyping” of children’s clothes.

Chris McGovern, retired headmaster and chairman of the Campaign for Real Education, has expressed concern over what labeling children’s clothes as unisex does for children’s worldview.

“John Lewis is a reputable and admirable retailer and I have no doubt that getting rid of gender labels is well-intentioned. In isolation, one retailer introducing unisex clothing and labels would not be an issue,” he said.

“But by following this fashion to go genderless, I fear they are supporting a wider movement which risks confusing children and foists adult worries on to young people.”

“There is a dangerous social phenomenon occurring of gender identity theft, which says there is no difference between boys and girls when of course there is,” he added.

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