You know it’s a big night when cable news programs don’t cut to commercials. That’s what the story was last night as news broke about President Trump’s firing of FBI Director James Comey.
When the earth-rocking headlines hit the presses at about 6pm eastern time, the cable news frenzy started.
Typically, Fox News would dominate such an evening, but not last night. Although they maintained the greatest number of viewers overall, they came in LAST PLACE in the 25-54 year old demo which matters most to advertisers.
According to industry website TV Newser, liberal leaning MSNBC won the demo with 738k viewers. The other liberal channel, CNN, came in second place with 719k, and Fox News lagged with 700k.
- Prime time (8-11pm) Total Viewers / A25-54 viewers
FNC 3,307,000 / 700,000
MSNBC 2,856,000 / 738,000
CNN 1,865,000 / 719,000
The new golden boy at Fox News is Tucker Carlson. His 8 p.m. program grabbed the most viewers for the night with 3.443 million people tuning in, but the barely credible Rachel Maddow at 9 p.m. wasn’t far behind in viewers with 3.354 million.
According to TV Newser, Carlson and Maddow were the No. 2 and No. 3 shows on all of cable last night, after the NBA Playoffs on TNT. Maddow won A25-54, averaging 873,000, the only show on cable news to crack 800K in the coveted demo.
All three networks also produced new 11 p.m. hours, with MSNBC coming in first in both total viewers and the demo. MSNBC’s 11 p.m. hour anchored by Brian Williams averaged 2.16 million viewers and 576,000 in the demo; Bret Baier anchored on Fox News at 11 p.m. and drew 1.99 million viewers and 457,000 in the demo; CNN’s 11 p.m. hour anchored by Jake Tapper averaged 1.38 million viewers and 530,000 in the demo.
It is clear that the recent shakeup at Fox News is taking its toll. The network is no longer what it once was, and appears to be on the decline. Advertisers are surely taking notice.
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