After facing criticism that “fake news” on their websites “may have influenced the presidential election,” Google and Facebook both announced on Monday that have plans in the works to crackdown on the spread of fake content by going after the revenue sources of these websites.
Google is working on a policy change to prevent websites that put out misleading information from making revenue by using its AdSense advertising network.
“Moving forward, we will restrict ad serving on pages that misrepresent, misstate, or conceal information about the publisher, the publisher’s content, or the primary purpose of the web property,” Google said in a statement.
Google has yet to lay out in detail how they will enforce or implement the company’s new policy.
Facebook updated its advertising policies to ban ads on “fake news” sites that put out content that is “misleading or illegal.”
“Our team will continue to closely vet all prospective publishers and monitor existing ones to ensure compliance,” a Facebook spokesman said in a statement.
According to Reuters, this change comes after Google, Facebook and Twitter faced backlash over the role they played in the U.S. presidential election, in which they are accused of allowing the spread of “false and often malicious information” that might have swayed voters towards Donald Trump.
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