Google was slapped with a $2.7 billion fine by the European Union on Tuesday for abusing its market dominance as a search engine to promote its own product and demote those of competitors.
The European Commission, the executive arm of the EU, ruled that Google allowed itself an illegal advantage by promoting its own comparison shopping service on its website, giving it an unfair advantage over the products of competitors.
“Google’s strategy for its comparison shopping service wasn’t just about attracting customers by making its product better than those of its rivals,” said Margrethe Vestager, commissioner of competition for the European Union. “Instead, Google abused its market dominance as a search engine by promoting its own comparison shopping service in its search results, and demoting those of competitors.”
The ruling requires Google to cease its current shopping comparison practices within 90 days “or face penalty payments of up to 5 percent of the average daily worldwide turnover of Alphabet, Google’s parent company.”
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