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New Hampshire firearms manufacturer Sig Sauer has put out a new handgun designed to honor veterans, first responders and the American flag.

The 9mm P938 “STAND” has its namesake laser-engraved on the slide to “inspire patriotism,” according to the firearms manufacturer. An image of the American flag is displayed on the ejection port side, and the custom black grips feature a flag in flight-embossed medallion.

“The STAND is the obvious choice to represent the heritage and tradition of American citizens who proudly stand for our great American flag,” says Project Manager Paul Snyder in a marketing video.

Company officials collaborated with United Sporting Companies to create the new gun. Honored American Veterans Afield, an organization that works with wounded veterans and active-duty military personnel, will receive a portion of the proceeds, according to a report in New Hampshire Union-Leader. Some of the money will also go towards an organization called Concerns of Police Survivors, which helps the families of fallen law-enforcement officials.

“It is important to us at Sig Sauer to find ways to work with service organizations like H.A.V.A. and C.O.P.S. in order to support our injured veterans and the families of fallen law enforcement officers. That commitment is at the very core of Sig Sauers’s DNA,” said Tom Taylor, chief marketing officer and executive vice president of commercial sales, in a statement Thursday.

The decision to honor veterans and first responders was an easy one, said Brad Johnson, CEO of United Sporting Companies. “Their selflessness and commitment to put the needs of others above their own deserves our admiration and eternal gratitude, and we should all do what we can to support those who have given so much,” he said.

Sig Sauer’s website promotes the gun as “a 1911-inspired 9mm that’s easy to conceal and even easier to shoot.”

The P938’s suggested retail price is $815.

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