In an effort to promote multiculturalism, Gisele Barreto Fetterman of Pittsburgh has designed and launched a line of hijabs for Barbie dolls.
Born in Brazil, Fetterman is not Muslim but told reporters from Heatstreet that she got the idea from her daughter who wanted to make glasses for her dolls after she was fitted with a prescription pair for the first time.
“I saw how important it was for her to be represented with her dolls,” Fetterman said. “So, I thought, ‘Who’s not represented? Who’s missing?’”
Fetterman had made sure that her daughter’s Barbie doll collection represents women from all over the world and said she realized that there aren’t many Muslim dolls on the market.
After consulting with Muslim friends and meeting with the Islamic Center of Pittsburgh, Fetterman designed the Barbie hijabs, calling the new venture “Hello Hijab,” which is set to launch on Apr. 1.
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The doll-sized hijabs will be sold for $6 each through For Good Pittsburgh, a nonprofit Fetterman founded with a friend. Proceeds will reportedly go towards charitable work.
Fetterman said that each Barbie hijab will contain a tiny label, along with a brief history of the garment. The goal of the project is to remind people that “even though our beliefs vary greatly, we have much more similarities,” she said.
“I hope that we’re raising a kinder generation, and if our children are playing with dolls that look like all kinds of people, when they grow up and meet these people, I hope they’re going to be a lot kinder than generations before them,” Fetterman explained, noting that the process of meeting with Muslims to design the hijabs was “overwhelmingly positive,” and that they were “honored to have it,” since hijabs are not well represented in the doll industry.
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