In response to Nordstrom’s decision to discontinue sales of Ivanka Trump’s fashion brand, a determined group of women were captured on a now-viral video storming into one of the retailer’s stores to cancel their accounts and pledging to shop at Dillard’s department stores, instead.
Posted on Facebook Wednesday, Laurie Ray’s video featured herself and seven other women entering a Nordstrom in Chandler, Arizona, to cancel their accounts.
The Daily Mail reported that the women clutched handfuls of cash; several wore shirts emblazoned with photos of President Donald Trump along with the slogan “Haters Gonna Hate.”
“I’ve been shopping at Nordstrom for 30 years,” says one woman in the video. “Because of your decision to drop Ivanka Trump, I will no longer shop at your store, nor will my husband or our nine children or our eight grandchildren.”
The women indicated that they were “headed to Dillard’s to buy all kinds of stuff.” Dillard’s continues to offer the Ivanka Trump brand.
Ray claimed on Facebook that abandoning Nordstrom was a “YUGE” sacrifice because it was her daughter’s go-to retailer for shoe purchases. Even so, she made the decision to support Ivanka.
“A big group of us are meeting at Nordstrom to cancel our accounts, than [sic] to lunch at Cheesecake Factory,” Ray wrote Tuesday in a Facebook post. “Afterwards we are headed to Dillard’s to #buyivanka and open up accounts there.”
Ray asserted in a Facebook post on Thursday that she and her friends weren’t seeking attention by posting the video, nor was it their intention to drive Nordstrom out of business. Regardless, Ray’s video went viral quickly, with more than 422,000 views as of Thursday afternoon.
“Our husbands love us and support us,” Ray’s post says. “Some of us were wearing our ‘HATERS GONNA HATE’ shirts, so the hate is ironic and unnecessary.”
Nordstrom cut ties with Ivanka Trump’s brand earlier in February, citing disappointing sales. The move came after months of online efforts from the anti-Trump #GrabYourWallet movement, which promotes boycotts of any retailer that conducts business with the Trump family.
In some cases, such as Ray’s, the movement has had an opposing effect. Since Nordstrom’s decision to discontinue carrying Ivanka Trump’s brand, some supporters of the Trump family have threatened to boycott the retailer.
H/T: Business Insider
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