Reports that Ivanka Trump’s women’s fashion line is doing better than ever shine a spotlight on the fact that her brand was cut from Nordstrom in February because of “lagging sales.”
According to an article in The Hill on Tuesday, “from January to February, Ivanka Trump sales increased 346 percent.”
“Since the beginning of February, they were some of the best performing weeks in the history of the brand,” Abigail Klem, the president of the Ivanka Trump fashion brand, told reporters. “For several different retailers Ivanka Trump was a top performer online, and in some of the categories it was the [brand’s] best performance ever.”
Neiman Marcus, T.J. Maxx and Marshalls stores also dissed the Ivanka brand, and “a campaign called Grab Your Wallet, which is critical of the Trump administration, asked shoppers to boycott retailers with any Ivanka or Donald Trump-branded products,” reported The Hill.
In January, the 35-year-old mother of three announced that she planned on taking a formal leave of absence from her company and would “no longer be involved with the management or operations.”
Reportedly a registered Democrat, Klem said that she intends to keep her distance from the eldest First Daughter. “I really like Ivanka. We’re business associates. We’re very close in a way. … But I want to do this with real integrity. So I feel like, while we’re not banned from speaking personally, I think it’s easier if we talk as little as possible.”
It was also reported that the company will stop using images of Ivanka Trump in “new promotional, advertising, or marketing materials,” as advised by ethics counselors.
Klem emphasized her commitment to keeping the brand separate from the Trump family. “We’re committed to doing everything we can to carve an identity for this brand that is about what the brand stands for and the core brand attributes,” she said.
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