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After an undercover investigation from a British media outlet reportedly caught the CEO of Cambridge Analytica bragging about a plot to entrap political opponents, the data firm suddenly announced Friday that they have suspended their CEO, Alexander Nix.

Britain’s Channel 4 News alleged that Cambridge Analytica was responsible for all of President Trump’s digital campaign. According to reports, approximately 50 million Facebook users had their information taken without their consent by Cambridge Analytica in 2014.  Facebook’s stock has tanked after the allegations became public.

The Washington Examiner reported: Cambridge Analytica, the data firm hired by the Trump campaign during the 2016 election, has come under fire after it was revealed the company improperly harvested personal data from Facebook profiles belonging to 50 million users.

The social media company suspended Cambridge Analytica from Facebook on Friday.

An undercover investigation from London’s Channel 4 News also revealed Nix discussing Cambridge Analytica’s work in putting politicians in compromising situations.

Nix was filmed talking about sending Ukrainian girls to the homes of political opponents and offering bribes as part of efforts to entrap politicians.

The company denied the allegations, but on Tuesday, the board said it is taking the accusations seriously.

“In the view of the Board, Mr. Nix’s recent comments secretly recorded by Channel 4 and other allegations do not represent the values or operations of the firm and his suspension reflects the seriousness with which we view this violation,” Cambridge Analytica’s board of directors said.

The Hill reported on allegations by another executive of the firm, Mark Turnbull: Turnbull also discussed during a meeting creating the “Defeat Crooked Hillary” brand of attack ads, according to Channel 4. The ads were funded by Make America 1 super-PAC, according to the publication. 

According to Channel 4 News, Nix also talked about how the company did not leave any paper trail.

“No one knows we have it, and secondly we set our … emails with a self-destruct timer … So you send them and after they’ve been read, two hours later, they disappear. There’s no evidence, there’s no paper trail, there’s nothing,” he said, according to the publication.

Nix was suspended by the research firm’s board of directors after a video published by Channel 4 that showed him talking about the use of bribes and prostitutes to sway political elections.

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