Maddow comments on recent MSNBC ratings surge

MSNBC’s Rachel Maddow has seen a significant spike in her program’s ratings, finally beating rival Fox News.

The host said she doesn’t know why her ratings are doing as well as they are, claiming the content of her show has not changed.

“It’s hard to understand why these things happen, but it’s nice,” she told Stephen Colbert on CBS’s “The Late Show” on Monday. “I do cable news in kind of a weird way. We haven’t changed how we do the show at all. It just seems like more people want that now,” she added.

Maddow didn’t say she believed The O’Reilly Factor controversy had anything to do with the change. Since she took over the 9 P.M. time slot in 2008, her show has competed against O’Reilly’s program which continuously took the number one spot.

During the weeks leading up to O’Reilly’s departure from Fox News, Maddow’s ratings began to climb. “I’m assuming people will go back to not wanting it,” Maddow jokingly quipped. “And I’ll still be stuck.”

Maddow said she believes it is the way she reports the news that has contributed to her successful program.

“The most important thing I can do right now is just try to explain stuff,” Maddow said. “Here’s what has happened, here’s why we believe it to be true, here’s why it seems important.”

 

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