MSNBC host Rachel Maddow’s Tuesday “breaking” revelation of Donald Trump’s 2005 tax return may have landed her record TV ratings the day her segment aired, but the following day her ratings plummeted 36 percent.
Maddow’s viewership took a massive hit after the heavily hyped segment backfired, and resulted in a nearly double-digit drop from the previous week. The Blaze reports that Maddow’s key demographic of 25 to 54-year-olds dropped by 54 percent from Tuesday, and dropped by 16 percent compared to the prior Wednesday, according to TVNewser.
On cable, Maddow was up against a Pres. Trump interview on Tucker Carlson Tonight on Fox News, and a healthcare town hall with HHS Secy. Tom Price on CNN. Still, Maddow was a Top 10 show on all of TV in the 9 p.m. timeslot, and is coming off its most-watched week since October 27, 2008.
Maddow has since been mocked by both sides of the political fence for revealing that Trump made $150 million in 2005 and paid $38 million in taxes, which put to rest the worn-out narrative of Trump being a tax evader. Some viewers even compared her embarrassing segment to Geraldo Rivera opening Al Capone’s vault live on air only to find it empty.
Bill O’Reilly weighed in on the failed reveal, saying during his “Talking Points Memo” that Maddow’s broadcast was the latest event in a “circus of ideology and cynicism” that surrounds Trump.
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