Under the threat of a potential loss of business from angry customers for pulling advertisements from Sean Hannity’s show on Fox News, USAA will no longer run ads on liberal MSNBC host Rachel Maddow’s show.
USAA originally cited a company policy against advertising on “opinion shows” as their reason for halting ads on “Hannity.” The Media Research Center then revealed that the insurance company had run advertising on MSNBC’s left-leaning news shows hosted by Maddow, Chris Hayes and Lawrence O’Donnell.
According to ABC News, USAA claimed to have accidentally run advertising on the three MSNBC shows, and said they would take steps to make certain that their ads would not appear on those shows in the future. The company’s announcement came in the wake of numerous angry posts from USAA members on the insurer’s Facebook page, many of whom threatened to cut ties with USAA for pulling the ads from “Hannity.”
Media Matters, a left-wing non-profit organization, launched a public-pressure campaign to defund “Hannity” after Fox News aired news stories related to the murder of DNC staffer Seth Rich. Several companies withdrew advertising from “Hannity,” including USAA.
Media Matters’ campaign to defund Hannity was similar to their successful effort to have then-Fox News host Bill O’Reilly removed from the airwaves in response to sexual harassment allegations made against him.
“Look, this was a hit. And in the weeks to come, we’re going to be able to explain some of it,” O’Reilly said of his dismissal earlier in May. “And it has to do with destroying voices that the far left and the organized left wing cabal doesn’t like.”
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