While the drug remains illegal at the federal level, a marijuana distribution company has secured advertising rights to clarify to potential consumers that the drug is legal in California.
On the bottom of x-ray screening bins is the message: “Cannabis is legal, traveling with it is not, leave it in California.” The representative from the company, Organa Brands, says the move is an attempt to “normalize” weed.
Organa Brands, a leading cannabis oil manufacturing and distribution company, has purchased ads in the bottom of X-ray screening trays that read, “Cannabis is legal. Traveling with it is not. Leave it in California,” according to the Los Angeles Times.
The purpose of the ad campaign is two-fold. The company wants to advertise that marijuana will soon be legal in California, beginning on Jan. 1, 2018. But the company also wants to get ahead of potential problems and confusion at airports as more states legalize the drug.
Organic Brands reportedly contacted Security Point Media, which owns a patent on the plastic bins and the carts that move them around at airport security checkpoints. The company also allows clients to place ads in the bottom of the trays, but airport officials must approve the messages.
“We are working hard to normalize [cannabis] and do good,” Organa Brands co-founder Jeremy Heidl told the Los Angeles Times. “We felt like this was a responsible campaign.”
— NECANN (@NE_CANN) October 31, 2017
— Keith Trenchard (@keithtrenchard) November 1, 2017
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