Dallas Mavericks owner Mark Cuban moved to Dallas over 35 years ago. Now, he’s using his influence as the owner of the popular NBA team, and as an investor on the TV show “Shark Tank,” to draw millennials to Dallas, according to Forbes.
Dallas is frequently listed as one of the top business areas in the country, and with its low cost of living, the Texas city is a good location to launch a business, according to Cuban.
“If you’re young and you’re getting ready to start a business, no matter where you live in the world, I’d say, ‘Come to Dallas,’ because it’s friction-free. It’s really quick, simple, and easy to start a company,” Cuban told Forbes. “There’s just a different work ethic here. Every single day, there are incredible entrepreneurs looking to invent the future.”
According to the article, Dallas is also a great place to find a job. It ranks in the top 10 for highest paying jobs, and some of the largest companies in the country are based there.
Millennials who make decisions about where to live based on what a city has to offer may appreciate the idea that Dallas “isn’t all business.” According to Kaitlyn Riley, a 24-year-old account executive in Dallas, “It’s a place where ‘work hard; play hard,’ isn’t just a phrase but is the heartbeat of the city.”
Millennials may also be attracted to the diversity of people in the area. Throughout the Dallas metro area, more than 230 languages are spoken. Since millennials are a substantially diverse generation, that alone may be a draw for many.
The tycoon’s pitch may very well draw liberals to Dallas. The Pittsburgh native is popular with liberals since he often criticizes the president of the United States, Donald Trump. He’s said the media should stop covering Trump’s “silly tweets” and let him deal with the important issues.
Cuban, who supported Hillary Clinton during the 2016 presidential campaign because he felt Trump couldn’t do the job, may find it harder to convince conservatives.
Although Dallas is not officially a sanctuary city, Mayor Mike Rawlings was recently fighting the state’s SB4 “show-me-your-papers law,” saying the law that allows law enforcement to question the immigration status of lawfully arrested and detained individuals is “unconstitutional.”
Rawlings says the city attorney has “serious constitutional concerns” about the law and feels it “greatly infringes on the city’s ability to protect” the public.
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