Maybelline – New York, the beauty and makeup giant, has chosen its first male brand ambassador.
Maybelline recently revealed its first male makeup model, Manny Gutierrez, and will be featuring him in a new campaign to launch Big Shot Mascara by Colossal. The male model will appear alongside fellow beauty guru, Shayla Mitchell of Makeup by Shayla, in the cosmetic ad.
Gutierrez, 25, is known to fans as “MannyMua” and is a beauty vlogger and social media icon whose popularity exploded in recent years. Gutierrez is famous for posting photos and videos of himself in full makeup on Instagram and YouTube.
He is part of the growing trend of men who are adorning themselves as females, wearing makeup, and eclipsing gender stereotypes.
Gutierrez said of his debut with Maybelline, “Honestly I couldn’t be more honored and thrilled! Thank you to Maybelline for taking a chance on me!”
USA Today reports that Gutierrez has 3 million Instagram followers and 2 million YouTube subscribers. His profiles read: “I believe makeup is GenderLESS and has no rules,” and, “Boys deserve just as much cosmetic recognition.”
Gutierrez and other male models of today have risen to fame by wearing makeup and being dubbed “beauty boys.”
Maybelline is echoing a trend in the cosmetic industry that now caters to men. In an increasingly popular move, more companies are showcasing men wearing makeup. CoverGirl recently named its first CoverBoy, James Charles, and Thomas Halbert is a spokesperson and model for MAC Cosmetics.
2017 you are off to an AMAZING START OMG! So excited to finally announce that I am part of the @maybelline #bigshotmascara campaign! Honestly I couldn't be more honored thrilled! Thank you to Maybelline for taking a chance on me! I look forward to working together so much more ??? #Maybellinepartner #IworkedwithMaybellineOMG #pinchme #notthathardthough
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