NBC’s morning ratings have gone anywhere but up since Megyn Kelly’s new show kicked off Sep. 25, with PageSix reporting that Kelly’s 9 a.m. hour on NBC is down 32 percent compared to that same hour last year.
Even worse for NBC executives is that her lead-in is affecting shows that air afterward.
“Not only are ratings plummeting since Megyn Kelly joined the “Today” franchise, but the numbers show Kelly’s lead-in has also affected Kathie Lee [Gifford] and Hoda Kotb’s show, which follows straight [afterward],” the source said.
Speaking with PageSix, the insider noted that “Kathie Lee & Hoda’s” being down 26 percent in ratings is a reflection of Kelly’s show.
“Too many people are tuning out NBC,” the source said. “‘Hoda and Kathie Lee’ has been a bright spot in the morning. People are alarmed.”
Another source said there could be structural reasons for the failure of Kelly’s show up to this point.
“The format for Megyn’s show doesn’t make sense,” the second source said.
And a third source said the outcry over “Megyn Kelly Today’s” perceived effect on NBC’s morning ratings is overblown.
“Megyn posted her highest ratings yet in the ‘key demographic’ on Monday, and she had her biggest total viewer number since the premiere . . . Everyone knows that ratings fluctuate at the start of a new show, and there has been nothing but support for Megyn from all of the ‘Today’ show hosts. They have each taken her out to lunch — Kathie Lee just took her to lunch today.”
Kelly was lured from FOX earlier this year with a $17 million contract offer from NBC executive Andy Lack.
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