A new trend in engagement rings has some millennials ditching traditional engagement rings and opting to have a diamond is embedded in their finger (see it in the video below)

CBS2 reports that Sam Abbas, who owns NYC Ink Studio, said “a lot of people” are looking for a place to pierce their ring fingers in lieu of getting a ring.

Abbas said there could be problems if the person doesn’t take care of the piercing, such as cleaning it two to three times a day and making sure the piercing artist has experience.

“You’re dealing with the blood, so you got to be very, very safe,” he said. “What we do, we sterilize everything.”

According to the report, first “a piercing artist marks the spot with a pen, cleans with alcohol and iodine, uses a tool to remove a small patch of skin, and then inserts an anchor made of titanium or gold, which holds the gem.”

The whole process takes about 10 minutes and costs around $100 for the piercing. The diamond you choose is a separate cost.

As for the pain?

“You’re going to feel it. You’re getting pierced. It is a little bit painful. But people did it, and I have a lot of people who say, ‘Oh nice, it’s nothing, I expect more,” said Abbas.

Dermatologist Dr. Monica Halem expressed concern about the piercing, saying: “First of all, these procedures are not being done by a doctor, and it is a surgical procedure. There are a lot of important structures that sit right under the skin there that can easily be damaged, like tendons.”

Healing from the piercing can take up to 20 weeks.

If you cannot see the video below, watch it HERE.