Previously known for its liberal-leaning news coverage, MSNBC seems to be taking a friendlier stance towards Trump supporters with the hire of conservative radio host Hugh Hewitt, who is about to get his own show.
The network has already added former Fox News anchor Greta Van Susteren and former George W. Bush communications chief Nicole Wallace to its line-up, making many wonder if NBC News chairman Andy Lack is turning the tide towards conservatives.
The network has been performing outstandingly well in the ratings, mostly thanks to leftist opinion anchors Rachel Maddow and Lawrence O’Donnell. And a recently released report from Standard Media Index shows that MSNBC has had a 43% year-over-year spike in its advertising rates, coming out ahead of Fox News and CNN.
The Hugh Hewitt Show will air on Saturday mornings at 8 a.m., starting June 24.
Known to favor hard news, Lack reportedly wants to feature a broader range of editorial opinions in addition to traditional news anchors and has been making a bunch of changes. For instance, evening hours which previously filled with re-runs of weekday shows and taped programming, will now feature anchor Thomas Roberts, who will be hosting for two hours in the evenings on Saturdays and Sundays, starting at 7 p.m.
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