New way of ordering wine putting wine stores at risk


Tasting Room claims to be the fastest growing wine clubs online. It says it is growing so quickly that it is drastically changing how wine is sold.

Tasting Room’s wine recommendation technology is revolutionary, they say.

According to the company, they make informed wine selections for users based on taste preferences. Then they ship tailored bottles right to a customer’s door step.

According to the company, when users sign up for Tasting Room, the company sends them a six-bottle tasting kit. Log on to the site and you’re guided through an attractive, interactive tasting in which you pit the wines against one another. You just click on the wines you prefer in the head-to-head match ups, and based on your ratings, Tasting Room makes informed wine selections for you in the form of Wine Profile. It’s a straightforward guide that highlights which types of red and white wines you’ll like, what regions they derive from and even the foods they go well with.

Next, you’ll receive a 12-bottle case from a variety of wines modified to match your liking. The club sends you a case of wine as often as you’d like for around $12/bottle. You can easily customize your shipment dates, size, and contents on the site.

In addition, very bottle comes with a satisfaction guarantee, so if you ever receive a wine that you don’t enjoy, Tasting Room will replace it or issue you a wine credit to purchase another bottle from the site.

Is this truly catches on, one of the last brick and mortar retailers that still does well could see a massive dip in sales.  Currently, Costco sells more wine than any store in America, but even so, there are countless mom and pop wine and liquor stores throughout the US.

DML does not have any affiliation with Tasting Room, but he enjoys wine.  Therefore, with our boss’s birthday coming soon, we’d be interested in knowing if anyone has tried this service to see if what it claims is true.  Perhaps we’ll buy it for him this year.  (Hopefully, DML skips over this article).

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