In a statement opposing players kneeling for the national anthem, Flemington Car and Truck Country has pulled the dealership’s advertisements from all NFL game coverage for the remainder of the 2017 season.
NJ.com reports that dealership-owner Steve Kalafer blamed the NFL for not having a policy in place “to ensure that players stand and show respect for America” during the playing of “The Star-Spangled Banner.”
“The National Football League and its owners have shown their fans and marketing partners that they do not have a comprehensive policy to ensure that players stand and show respect for America and our flag during the playing of the national anthem,” Steve Kalafer said in a statement. “We have canceled all of our NFL advertising on the Optimum and Infinity (cable) networks.”
Kalafer is also part-owner of the independent professional baseball team, the Somerset’ Patriots.
“As the NFL parses the important nationwide issues of ‘social justice’ and ‘freedom of speech,’ it is clear that a firm direction by them is not forthcoming,” Kalafer said in the statement.
The company will reportedly look at advertising for the 2018 season at a later date. This site was unable to reach representatives from Optimum and Xfinity for comment.
The NFL held a secret meeting among key players and owners last Tuesday, addressing precisely how responses to the players’ anthem protests, such as this dealership’s, would hurt them all financially.
“We’re in a trying time right now with all the racial situations, the kneeling, the disrespecting of the flag and also fans pulling away from the greatest professional sports (league) in the country,” said Giants linebacker Jonathan Casillas, whom the team’s players chose as their representative. “And that’s been considered. That’s being felt by owners and players. So, it’s something that moving forward we have to address.”
“At the end of the day, we’re talking about losing money. Nobody likes losing money, especially not any of these owners,” Casillas concluded.
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