The NFL has taken criticism for the poor quality of its Thursday night product since its conception, and a consistent run of the worst teams in the league appearing on the midweek primetime stage has the league practically giving tickets for tonight’s game away.
As of Wednesday, resale tickets were going for $14 on StubHub for tonight’s matchup in San Francisco between the Los Angeles Rams and the San Francisco 49ers, cheaper than it would be for a pair of $7.50 pretzels at the 49ers’ old stadium. The cheapest original face value ticket was $85, according to Levi Stadium’s seat licensing map.
Ticket-sale aggregator TicketIQ listed a slightly higher minimum price at $17.
“The current get-in price of $17 is the Niners’ cheapest game this season with an average asking price of $88 — also the cheapest of the season. The average ticket price across all remaining home games for them is $179,” says Ralph Garcia of TicketIQ, who says the team has seen the average list price decline 32 percent since the stadium opened in 2014, according to their internal numbers. “This is, however, the 49ers’ cheapest home game since the move to Levi’s. The previous low was Dec. 11, 2016, vs. the Jets.”
Yearning to keep the momentum of the week going from Sunday to Monday, the NFL implemented Thursday Night Football in 2006, much to the chagrin of players and coaches. With only three days to prepare, since the last games on Sundays, fans watching teams play Thursday are by default subjected to the worse play. This becomes magnified when the slot consistently features the worst teams in the league, a group of which the Rams and 49ers are members.
While both teams, especially the Rams, have high hopes for the future, neither are slotted to make the playoffs this year. And now, that is being reflected in ticket prices.
It is for the worst teams that the league has a collective bargaining agreement, as other losers have consistently low ticket prices, as well.
“The Bills, Colts, and Browns have get-in prices that do typically hover in the $15-$30 range,” Garcia wrote to SFGate. “Bills vs. Dolphins, on Dec. 17, is currently the season’s cheapest game with an average price of $70 and cheapest ticket $15.”
One sad stat for 49ers fans is that the band Coldplay has played at Levi’s Stadium as many times as the team has won there, and if they lose tonight, the British pop crew will take the lead.
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