NFL’s ratings sag despite largest audience of the season on Sunday


The Pittsburgh Steelers’ controversial loss to the New England Patriots Sunday night gave the NFL its biggest ratings boost of the season, but it wasn’t enough to reverse overall viewership declines, according to a report in the New York Post Wednesday.

The latest Nielsen report shows the NFL experienced disappointing TV viewership for Week 15’s eight games, which included two on Saturday. Data indicates the NFL’s average viewership is a whopping 9 percent lower than last season’s total for the same period.

After Week 14, viewership was 8.4 percent behind last season, proving that things are only getting worse for the embattled league that chose its players’ right to protest over fans’ right to watch a football game without being reprimanded for participating in what some see as a “racist” society.

Each of the NFL’s 96 national telecasts this season has averaged 15.1 million viewers, compared with 16.6 million for the 95 telecasts through Week 15 of last year, according to the data.

Viewership of all NFL telecasts this year has dropped by 130 million as a result of the controversy.

Back in September, as the controversial act of “kneeling for the national anthem” heated up, DML News CEO Dennis Michael Lynch predicted, “Kneeling in the NFL will continue unless the American people make it stop.” He further warned that not taking a stand against such a display of disrespect could cause it to “become a permanent movement.”

Illustrating his point, major league baseball players, pee-wee football teams, youth football leagues and even members of Congress and police officers began “taking a knee,” in opposition to perceived bigotry in American society and indirect contempt for President Donald Trump after he told NFL players to stop.

In his efforts to make the feelings of football fans nationwide known, DML started a bumper sticker campaign. He is using the net profits generated from the sale of the stickers to place ads explaining why it is imperative we all stand for the flag, and promoting the FACTS about police brutality and that Trump is not a racist. “The ads will run on Facebook, radio programs, and, hopefully, TV during the NFL games if we can raise enough money,” according to DML.

“Outlets like CNN cannot be permitted to blast out a false narrative about police brutality and how kneeling during the anthem isn’t a slap in the face to those who love, defend, and honor the flag. Our bumper sticker campaign is how we can fight back,” he stated.

So far, it seems to be working. If you haven’t yet ordered a bumper sticker, please consider doing so today. Click the yellow “BUY NOW” button below to complete your purchase.




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