Nielsen TV Ratings of Inauguration Released


The Nielsen ratings for TV viewership of the Trump inauguration are in, and despite a total viewership of 30.9 million, his numbers fell short of the 37 million viewership of the 2009 inauguration of President Obama. However, there are a few things to consider when measuring the numbers.

First, more people watch online video today then they did in 2009.  Today, TV networks and streaming services like Youtube, Facebook, offer a cheaper and more flexible viewing option. More people are viewing on the go, and at work, via smart-phones, computers and tablets.  Next, Trump’s inauguration did beat the 20.6 million who viewed President Barack Obama’s second inauguration in 2013.

Based on television audiences only, Trump’s numbers ranked him as the fifth most viewed inauguration ceremony since the numbers began being tallied.

According to Variety,  Trump significantly trailed behind others in household ratings, the percentage of households tuning in.

“By those numbers, Trump ranked a ninth, with a 20.1 rating. That puts him behind Reagan 1981 (37.4), Nixon 1969 (33.5), Carter 1977 (31.5), Nixon 1973 (28.5), Obama 2009 (25.5), Clinton 1993 (24.5), Reagan 1985 (22.3), and George W. Bush 2001 (20.8), and just barely ahead of George H.W. Bush’s 1989 inauguration (20.0).”

Fox News Channel was by far the most-watched network of all, cable or broadcast, with 8.43 million viewers. Cable rivals CNN had 2.46 million and MSNBC had 1.35 million.

Sean Spicer slammed the media in a one-way press conference on Saturday night for a couple of blatant fake news stories, one of them involving the number of people who viewed the Trump inauguration without any accurate numbers being tallied as of Saturday.  Watch his presser here:

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