Well after the premature cancellation of her show, “Sunday Night with Megyn Kelly,” former Fox News anchor Megyn Kelly’s poor performance on NBC Sunday night prime time is still making headlines, as a rerun of “Dateline” playing in the same slot drew more eyes than her last show.
According to Nielsen ratings, the rerun of Dateline this past Sunday garnered nearly 4 million total viewers (3.96) as opposed to the 3.5 million who viewed Kelly’s final show the Sunday before.
NBC has masked that they had no other choice but to move Kelly from late night by saying the cancellation was so she could focus on her new morning show, “Megyn Kelly Today,” set to air Sep. 25. In the perpetual race to remain relevant in the fast-paced media environment created by Trump, the network has little choice but to try to make something stick with their new hire.
Breitbart News aptly characterized the situation, saying: “Kelly needs to do all she can to not ruin NBC’s crown jewel Today franchise. Network executives, who reportedly have been freaking out about Kelly’s poor ratings, are probably praying that Kelly simply does no more harm than she has already done in her short time at the network.”
One FOX executive humorously compared the situation to that of the Houston Texans, the NFL franchise which signed quarterback Brock Osweiler to a mega contract only to be forced to give up a second-round pick in order to get rid of the player a year later.
Kelly’s ratings were so terrible that NBC executives were reportedly even considering unloading her contract and trying to get Fox News to take her back. But a high-ranking Fox News official told Breitbart News that Kelly “would not be welcomed back” at the network.
As Breitbart News has previously noted, “NBC looks like the Houston Texans when they foolishly tried to build their franchise around former Denver Broncos quarterback Brock Osweiler at the start of last year. When Kelly went to NBC, a television executive told CNN that if Kelly fails, she could end up ‘fading into obscurity’ just like Osweiler went from ‘the penthouse to the outhouse.’”
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