People did not like the notion of ending a street protest with a Pepsi; especially when said soda is being handed to a police officer by model and reality TV star Kendall Jenner.
Pepsi announced on Wednesday that they “missed the mark” while “trying to project a global message of unity, peace and understanding,” with their new commercial that had just been released the day before to harsh criticism.
“We did not intend to make light of any serious issue,” said Pepsi officials in a written statement. “We are pulling the content and halting any further rollout. We also apologize for putting Kendall Jenner in this position.”
Jenner, 21, is seen in the ad “ditching a photo shoot to join crowds of young protesters,” according to a report in The Hill. “Jenner then approaches a police officer standing guard at the protest and hands him a Pepsi. The crowd erupts in cheers as the officer smiles and takes a sip of the soft drink.”
Bernice King, the daughter of Martin Luther King Jr. went on Twitter to slam Pepsi with the following post: “If only Daddy would have known about the power of #Pepsi.”
— Be A King (@BerniceKing) April 5, 2017
Prior to Pepsi pulling the ad, Black Lives Matter activist DeRay McKesson reportedly said, “The video in so many ways is offensive to all the people who’ve stood in the street for the past two years against police brutality and fighting injustice that the state has caused.”
H/T: The Hill
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