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According to various reports and ratings data, demand for Trump-related content (number of article views compared to number of articles written) dropped 29% between the first six months of the Trump presidency and the most recent six months.

Trump’s social media posts grabbed less eyeballs last month, when Axios reported that his tweets were receiving less than half the engagement that they got when he first took office.

Similar trends are happening in more traditional media settings:

In March, New York Times COO Meredith Kopit Levien told Axios during a panel at SXSW that the paper’s subscription “Trump bump” ended in mid-2018.

In December, media research firm MoffettNathanson found that live news network ratings were down “in the -10% to -20% range” in 2018. The firm found that ratings around TV news coverage overall began to decline after the 2016 election.

The midterms were a total disaster for Trump and the GOP.  Will this translate into a limited voter turnout in 2020?  We ask you today, will you vote in 2020?


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