Popular Palm Springs watering hole bans sketchy clothing to update its reputation


A Palm Springs pub is implementing a new dress code, and it eliminates wearing swimsuits and flip-flops after 9 p.m.

The Village Pub in downtown Palm Springs is not only banning flip-flops, but also large gold and silver chains, do-rags, vulgar and offensive clothing, baggy clothing, tank tops, gym shorts, bandanas, skull caps, beanies, “offensive hat logos” and “affiliations of any kind,” according to a press release.

The iconic pub is attempting to change the perception created when it was forced to close temporarily earlier this year, according to Resort Marketing founder Kathleen Bennett.

The Desert Sun reports that Village Pub’s liquor license was temporarily revoked by the California Department of Alcoholic Beverage Control because of an October 2016 incident where an employee “battered a patron, in or about the licensed premises, causing serious bodily injury.”

Now, the location has reopened with an updated paint job and wants to project a new image.

“The pub reopened with a fresh look and a new attitude,” she said. “The whole principle of the change is to keep with the fresh look and new attitude.”

Bennett said the Pub is also trying to emphasize the fact that it has food options and is changing the scene with upscale events, such as a glamorous Old Hollywood-themed New Year’s Eve party planned for the end of the year.

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