RACHEL MADDOW becomes the Queen of Cable (ratings)


Some people will say it’s because Fox News has lost its way; that’s why Rachel Maddow’s show on MSNBC is the highest rated program on cable news. To a degree, those people have a point.  If Roger Ailes were alive he’d snicker at the new Fox News lineup.  I get emails from our readers all the time saying the 5pm (The Specialists) and 9pm (The Five) shows on Fox are barely watchable.  They send me these emails because they’d like to see me take over the 9pm slot, but that’s a topic for another day.

The real reason why Maddow is number one has nothing to do with Fox News.  It has everything to do with President Trump.

Trump, love him or hate him is a ratings magnet.  MSNBC is taking full advantage of this, and make no mistake, the network’s ratings will continue to grow bigger.

Trump didn’t ask for the Russia probe, but he responds to it with “made for TV” tweets at obscene hours.   That said, if you go to Fox News, they don’t want to spend a full hour speaking about General Flynn and the nuances of a crazy collusion theory.  They want to talk about grown up topics, like Obamacare replacement bills, and infrastructure funding, and how will we stop North Korea from launching a nuke.  But at MSNBC, Rachel Maddow has created the popcorn hour where people can tune in for 60-minutes of hating on Trump.  And if there is one thing people LOVE to do, it’s HATE on Trump.  Even the conservatives are tuning in to Rachel.  And they do so solely for one reason… they want to know what the haters are saying!

The ratings shift from Fox to MSNBC doesn’t shock me at all.  In the same way Fox News fed us juicy red meat served with side orders of Barack Obama and Hillary Clinton,  Maddow is serving her customers a family style serving of Trump hate on a plate, and she tops it all off with a side dish of Bannon sprouts and Kushner potatoes.

The first chart indicates total viewers in the millions.  Below that is the chart showing how many people are tuning in from the 24-50-year-old demo.


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