Some women in North Carolina are complaining about a new billboard that reads, “Real men provide, Real women appreciate it.”
According to Fox News, the new billboard is along a stretch of highway that connects Winston-Salem to Greensboro.
One North Carolina boutique owner, Molly Grace wants the sign taken down. She has planned a peaceful protest to take place under the sign on Sunday, and it is reported more than 100 people have signed up to participate.
“It’s absolutely, absolutely insulting to single mothers, to women who have careers, whether they are small careers or big careers,” Grace said.
“We are protesting patriarchy and sexism, and that this antiquated way of thinking about women exists at all,” a post on the protest’s Facebook page reads. “We are protesting the implied demand that women be silent and appreciate, regardless of whatever circumstances, in their role as non-providers.”
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However, other North Carolina residents say they don’t mind the billboard.
“Being a married man myself, I think my wife really appreciates the fact that I can provide for a family and take some of the stress off her,” one man told a local news outlet in N.C.
According to Fox, the billboard belongs to Whiteheart Outdoor Advertising, who’s owner said the organization that bought the advertising space wishes to remain anonymous. The space is currently leased for 30 days, but, if the organization wishes to renew the contract, the sign could be up longer.
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