In an ever evolving appetite for the consumption of news, the gap between the people who get their news online and those who get their news from television is quickly shrinking.
According to Pew Research, as of August 2017, 43 percent of Americans admitted they often get their news online, while 50 percent say they mostly watch the news on television.
The 7-point margin is a large change from a 2016 survey which reported that 57 percent of Americans said they got their news from television, as opposed to just 38 percent who said they got it online, giving a 19-point difference.
Everything is going online, and news is following in step. Streaming services continue to grow, with Amazon Prime doubling its subscribers to more than 80 million since August 2016 and Netflix now has a reported 50 million subscribers.
While the online services viewership has grown exponentially, television news shows, especially at the local level have fallen off with a drop from 46 percent of people saying they get their news from local news stations in 2016 to 37 percent in 2017.
“The decline in television as a source of news occurs both among 50- to 64-year-olds and 30- to 49-year-olds,” Pew reports. “The portion of those ages 50 to 64 who often get news on TV fell from 72 percent in 2016 to 64 percent today; for 30- to 49-year-olds, this declined from 45 percent to 35 percent.”
Additionally, 18 percent still maintain they get their news from print newspapers, and 25 percent of Americans say they often listen to the radio for their news.
Cable companies are also feeling the pains. Subscriptions to their services are being dumped as millions of people are favoring the cheaper and more convenient option alternatives like online video, and streaming demand services like Roku, which just filed for an IPO to raise $100 million.
Dennis Michael Lynch, the CEO of DML NEWS, says this is what he knew would happen. “If I appear on Fox News at 4pm with Neal Cavuto, I’ll reach 2 million people for 4 minutes. To do so, I have to travel into the city, then sit around and wait for makeup. Then I do the 4 minute hit, and then travel home. It’s a day killer. Meanwhile, two nights ago I picked up my phone and did a Facebook Live for 20 minutes. Granted I had 9,000 people and not 2 million, but by the time the people watching were done sharing the video, 48-hours later I reached 2 million views. It cost me nothing, I got 5 times the airtime I would have had with Cavuto, and I wasn’t late for dinner.” DML continued, “It’s all about trust. The internet news business has a negative reputation. That’s why I work so hard to be sure we get things correct. My name is on the door. The more people trust us, the more they trust me, the more we grow. I see DML NEWS being a major player in the years to come. I see Fox News dying off when compared to where they are today. Maybe I’ll invite Cavuto on for 4 minutes in the future.”
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