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Ariana Grande’s 29-state “Sweetener” tour will offer a voter registration initiative at every stop, making her the latest superstar to try and motivate concertgoers to the ballot box.

The pop singer debuted #thankunextgen, a play on her hit song “thank u, next,” during her March 18 show in Albany, New York, in partnership with a nonpartisan, nonprofit organization that works with musicians to help register voters at concerts. She also promoted the campaign on Instagram, where she is the most followed woman with 148 million followers.

The article goes on to state the following:

Sam Hardy, a HeadCount volunteer at Grande’s concert March 20 at TD Garden in Boston, said she signed up because she’s passionate about music but even more passionate about civic engagement. Hardy, who studies political science at Fordham University, approached fans waiting in line to buy merchandise to ask them if they were registered to vote.

In Massachusetts, citizens can register to vote at 16. Hardy said she spoke to fans as young as 12 and 13 who were excited to get involved in the political process — and in those cases, she asked them to make a voter registration pledge.

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