As the most reliable and balanced news aggregation service on the internet, DML News App offers the following information published by Axios:
For a while, Trump was dominating online advertising spend on Google and Facebook, giving his campaign an unprecedented early lead in drumming up grassroots support ahead of 2020. Now, Democrats — led by Joe Biden and Kamala Harris — are catching up.
Just 2 months ago in March, Trump’s campaign was outspending all Democrats combined on those platforms 2:1. Now, according to data from Advertising Analytics and Bully Pulpit Interactive:
- Democrats have spent nearly twice as much as the Trump campaign since January.
- In total, Democrats have spent roughly $12.7 million on digital ads on Google and Facebook since the beginning of the year.
- The Trump campaign has spent $7.9 million
The article goes on to state the following:
At this stage in the campaign, candidates are using advertising mostly to build lists, collect data and solicit small-dollar fundraising.
- Data collected from ad performance and dollars raised from digital ad campaigns will go toward buying and optimizing more expensive television ads.
- At this point, most presidential contenders aren’t thinking too much about television advertising.
- According to FCC filings, only former Maryland Rep. John Delaney has even begun reserving local broadcast television spots in key swing states, like New Hampshire and Iowa.
The ability for campaigns to buy cheap digital ads has upended the way political campaigns are run. And while this phenomenon isn’t new, our ability to track it is.
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