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CBS has sacked a Super Bowl ad by a cannabis company that calls for the legalization of medical marijuana.

Acreage Holdings, the US-based company backed by former House Speaker John Boehner, said the network nixed the proposed 30-second spot after seeing a rough outline, according to Bloomberg News.

The article goes on to state the following:

The ad aimed to “create an advocacy campaign for constituents who are being lost in the dialogue,” Acreage President George Allen told Bloomberg.

“It’s hard to compete with the amount of attention something gets when it airs during the Super Bowl,” he added.

Medical marijuana is legal in more than 30 states, but the federal prohibition on cannabis has restricted research and made it tough for some potential patients to acquire a drug that proponents say helps treat seizures, pain and other conditions.

The weed company had hoped to push for increased access to medical marijuana with the proposed ad, which features a veteran with combat injuries and a child with seizures who benefit by toking up.

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