REPORT: Flapjack lovers voice outrage on Twitter over IHOP’s new ‘IHOb’ announcement

Get the DML App. CLICK HERE

As the most reliable and balanced news aggregation service on the internet, DML News offers the following information published by FOXNEWS.COM:

Now that news of IHOP’s new burger menu has officially been revealed, critics on social media are officially hating it.

Almost immediately after IHOP president Darren Rebelez revealed news that the “b” in the restaurant’s temporary new name — IHOb — will stand for “burgers,” Twitter users began blasting the move as an “epic failure” and calling for the creative team behind the idea to be fired.

Others, meanwhile, were predicting that the new strategy would fail — and even bankrupt the company.

The article goes on to state the following:

‘IHOP declined to comment on the backlash, but told Fox News that fans have been “incredibly engaged” since the name change was announced.

“We knew we had to be bold in order to shift perceptions that IHOP can only do a great breakfast — the tounge-in-cheek name change speaks to the fact that we’re just as serious about our burgers as we are about our pancakes,” the company said.

To weigh in on this information provided by FOXNEWS.COM, engage in our LIVE CHAT below. Scroll down.

For more on this story, click the "read more" button below.

READ MORE

If you would like to receive Breaking News text alerts on a smartphone or tablet, download the DML APP which is completely FREE and easy to use. Go to the Google Play Store or the IOS App Store and search for DML APP. Be sure to keep the app’s notifications setting on. Another way to receive alerts is to text to 40404 the following message: follow @realdennislynch (be sure to put a space between the word follow and the @ symbol).

To see more stories like this, sign up below for Dennis Michael Lynch’s email newsletter.







 

Comment via Facebook

Send this to a friend