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Dunkin’ is dropping the donuts — from its name, anyway.
Doughnuts are still on the menu, but the company is renaming itself “Dunkin’” to reflect its increasing emphasis on coffee and other drinks.
The article goes on to state the following:
The change will officially take place in January, when the new name will start appearing on napkins, boxes and signs at its US stores. The name change will eventually be adopted by international stores.
Dunkin’ has more than 12,500 restaurants globally.
Dunkin' drops doughnuts from its name, but they are still on the menu. The company says the move reflects its emphasis on coffee and other drinks in its push for younger customers. https://t.co/2kPW8D7c1a pic.twitter.com/Th4aUXfLxY
— Chicago Tribune (@chicagotribune) September 25, 2018
You go to Dunkin' Donuts for the good doughnuts & the decent coffee. No one dunks his doughnut in his coffee. So of course the firm will now ridiculously call itself "Dunkin." And the alternative is the grotesquely misspelled "Krispy Kreme." All is lost. https://t.co/IVdFNHBQSh
— Bill Kristol (@BillKristol) September 25, 2018
Doughnuts are still on the menu, but Dunkin' Donuts is dropping them from its name. https://t.co/BwPBivI2Xq
— masslivenews (@masslivenews) September 25, 2018
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