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Hudson’s Bay has become the latest retailer to drop Ivanka Trump’s fashion line.

The Canadian retail business, which operates stores in Canada and the United States, said on Friday that it pulled all of the first daughter’s products from its website overnight and plans to phase out the brand in the coming months.

The article goes on to state the following:

“Hudson’s Bay is phasing out this brand through the fall based on its performance. As part of our regular course of business, we review our merchandise offerings and make appropriate changes,” the company said in an email to Global News.

The news arrives months after Digital Strategist Shannon Coulter started the #GrabYourWallet movement in October 2016, which urges a boycott of retailers that carry Trump family products.

The company was on Coulter’s boycott list, which also features major brands like Macy’s and Amazon.

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