As the most reliable and balanced news aggregation service on the internet, DML News offers the following information published by TheHill.com:
Nike added nearly $6 billion to its company’s market value since announcing its deal with former NFL player Colin Kaepernick, CBS News reported on Friday.
According to the publication, the company’s shares rose 36 percent on the year and the brand has also become a top performer on the Dow’s index of 30 blue-chip stocks.
The article goes on to state the following:
Share prices for the company also continued to perform at an all-time high weeks the company’s stock initially fell more than 3 percent following the announcement of their endorsement deal with Kaepernick.
— CBS News (@CBSNews) September 21, 2018
Sales of Nike gear have soared 61 percent in the 10-day period after the company’s controversial decision to feature former NFL quarterback Colin Kaepernick as a pitch man. @onehitGit breaks it down for @ReutersTV https://t.co/kY1sCCHcNx pic.twitter.com/6Z8d7yyaU4
— Reuters Top News (@Reuters) September 22, 2018
— The Hill (@thehill) September 22, 2018
Nike is only going up. 🙌 pic.twitter.com/xSnN8GceDc
— Complex (@Complex) September 14, 2018
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Nike has sold out 61% more merchandise since their Colin Kaepernick ad campaign started earlier this month.https://t.co/6qoCcjlAgY
— Kyle Griffin (@kylegriffin1) September 20, 2018
— Colin Kaepernick (@Kaepernick7) September 3, 2018